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Research papers

The marketing of marketing research business in Latin America

Nielsen is able to spot screen and track down relevant trends to the marketing research business as soon as they emerge in a specific country and if that small creek has the momentum to be turned into a mighty river, Nielsen is in the position of...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Andrea Buscaglia
Company: Nielsen
May 5, 1991
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Citation

Buscaglia, A. (1991a, May 05). The marketing of marketing research business in Latin America. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-marketing-of-marketing-research-business-in-latin-america